Most cat toys end up in the trash within 48 hours. Your cat loses interest. You're out $15. Repeat. The problem isn't your cat – it's that 90% of pet toys are designed by marketers staring at focus groups, not behaviorists watching actual cats.We did it backwards. Six months observing feline play patterns. Testing 47 material combinations for texture, sound, and durability. Watching over 200 cats ignore our failures until we finally cracked the code. The result isn't just another toy. It's the one thing your cat will choose over the empty box it came in, and that creates 15 minutes of genuine play between you two, every single day.